It is no secret that project management is at the core of Binero's business. But our project management also goes hand in hand with keeping our customers technically updated. With the rapid development of technology, it is difficult to stay ahead in the long term – especially as the pace of development accelerates.
Our project managers ensure that you are always up to date with the latest technology – to improve your guests' experience and your own operations.
Elsa Dahlgren, project manager at Binero based in Stockholm, has shared her insights on how we make this possible for our customers through our services.
Hello Elsa! How do you help your customers stay updated with technology?
- Our goal is to ensure that our customers get the best technology for their specific needs. To achieve this, we stay updated with the latest technology on the market. When we visit our customers, technicians carefully review the existing equipment and inform our project managers about equipment that needs to be replaced or upgraded. We work proactively to improve and optimise technical solutions to prevent larger and more complex problems in the future. If you are unsure which solution is right for your business, we guide you in the right direction, and we can conduct site visits to review your specific needs. Our technical advisory is an important part of every project we undertake.
As a project manager, do you think technological advancements make it difficult for businesses like hotels and restaurants to stay ahead in the long term?
– Yes, I believe most companies must accept that technology is constantly evolving and changing. Customers' expectations for convenient, simple, and up-to-date technology are continually increasing, making it necessary to keep up with these changes. Offering guests the possibility to stream their favourites directly from the hotel room is one example and has also proven to be significant for increased ROX (Return on Experience).
The best way to effectively stay ahead is to have a solid foundational structure. This includes getting help from experts to, for example, organise the technology room and perform professional cabling. By investing in a well-planned technical infrastructure, companies can more easily adapt to future technological advancements. One of our most popular solutions in the hotel industry right now is EzyStream - TV over Internet - which seamlessly delivers channels to all screens in the business over the internet.
What difference do you think the latest technology makes for hotel guests?
– The latest technology can make a significant difference for guests and customers. Advanced technology enhances the customer experience through faster and smoother check-ins, better streaming channels and personalised services. This can mean increased efficiency, improved communication and the ability to offer innovative services that set them apart from competitors. An example of how we helped one of our customers with this is Hotell Torekov.
"Customers' expectations for convenient, simple, and up-to-date technology are constantly increasing."
