TV4 has a sports package for companies that want to show Swedish sports: TV4 Live Sport.
The sports package gives you the opportunity to show everything from Allsvenskan and Superettan in football, to SHL and Hockeyallsvenskan.
The expectations are sky-high. Teams are ready to write new chapters, rivalries are rekindled, and every match carries the promise of magic. From the first kickoff of the season to the crucial rounds in autumn, drama, emotions and moments that make time stand still await. The fans are the heart of the league. So whether you're standing in the stands or following every kick with your friends at your favourite pub, you are part of something bigger!
One thing is certain: Allsvenskan 2026 will deliver football at its very best.
Allsvenskan is Sweden's top football league and has been held since 1924. The league is one of the most popular with spectators in the Nordic countries.
The 2026 season features a mix of established top clubs such as AIK, Malmö FF, IFK Göteborg, Hammarby and Djurgården, along with several smaller and newer challengers. The league is known for its competitiveness, strong supporter culture and high attendance numbers, where the battle for the Swedish Championship gold, European spots and survival often lasts until the final rounds.
Allsvenskan is played with home and away matches between 16 teams, where the leading team after 30 rounds becomes Swedish champions.
AIK
BK Häcken
Degerfors IF
Djurgårdens IF
GAIS
Halmstads BK
Hammarby IF
IF Brommapojkarna
IF Elfsborg
IFK Göteborg
IK Sirius
Kalmar FF
Malmö FF
Mjällby AIF
Västerås SK
Örgryte IS
Showing TV in your business is called public viewing, which requires a specific licence. This applies to hotels, restaurants, offices and event venues. Without a licence, you are not allowed to show Allsvenskan publicly, as this violates copyright law and can result in a penalty fee.
Football is best enjoyed together! With viewing rights to Allsvenskan, you can attract more guests with Sweden's best football league.
Create memorable moments and increase engagement among both employees and customers. When you sign a licence for public viewing through Binero, a TV4 Play account is included so you can show all Allsvenskan matches. Contact us today to order your licence!
Here the future Allsvenskan teams are born. Superettan gathers 16 clubs in one of Sweden's most unpredictable and entertaining football leagues, where every point can be decisive in the pursuit of promotion to Allsvenskan.
With passionate supporters, close matches and drama right to the final round, Superettan offers some of the country's most exciting football experiences.
Superettan is Sweden's second-highest men's football league and serves as the link between Allsvenskan and Ettan. The league consists of 16 teams that meet each other home and away during the season, resulting in 30 rounds per team. The top two teams are promoted directly to Allsvenskan, while an additional team can achieve promotion via playoffs.
The 2026 season features several well-known Swedish football clubs with Allsvenskan history, including IFK Norrköping, Helsingborgs IF, Örebro SK, and Östers IF. Superettan is known for being a balanced and unpredictable league where the fight for promotion and survival is often decided in the final rounds.
Falkenbergs FF
GIF Sundsvall
Helsingborgs IF
IFK Norrköping
IFK Värnamo
IK Brage
IK Oddevold
Landskrona BoIS
Ljungskile SK
Nordic United FC
Norrby IF
Sandvikens IF
Varbergs BoIS
Örebro SK
Östers IF
Östersunds FK
Showing TV in your business is called public viewing, which requires a special licence. This applies to hotels, restaurants, offices and event venues. Without a licence, you may not publicly show Superettan, as this violates copyright law and can result in a fine.
When you purchase a Public viewing license through Binero, a TV4 Play account is included so you can show all the Superettan matches. Contact us today to order your license!
SHL gathers Sweden's hockey elite in the pursuit of the Swedish Championship gold. High tempo, packed arenas, and strong rivalries make the league one of Europe's most attractive hockey experiences for both fans and partners.
The Swedish Hockey League is Sweden's highest ice hockey league and gathers the country's top teams in the fight for the Swedish Championship gold. The series is known for its high pace, strong rivalries, and passionate supporter culture, where each match can be decisive for the road to the playoffs.
With some of Europe's best hockey players and sold-out arenas, SHL offers entertainment at the absolute top level.
IF Björklöven
Brynäs IF
Djurgårdens IF
Frölunda HC
Färjestad BK
HV71
Linköping HC
Luleå Hockey
Malmö Redhawks
Rögle BK
Skellefteå AIK
Timrå IK
Växjö Lakers HC
Örebro Hockey
Showing TV in your company is called public viewing, which requires a special licence. This applies to hotels, restaurants, offices, and event venues. Without a licence, you are not allowed to show SHL publicly, as this violates copyright law and can result in a penalty fee.
Create memorable moments and increase engagement among both employees and customers. When you sign a public viewing license through Binero, a TV4 Play account is included so you can show all SHL matches. Contact us today to order your license!
HockeyAllsvenskan offers passion, rivalry and the fight for a place in SHL. With classic hockey locations, packed stands and intense matches from the first drop to the last final whistle, it is a league where every point counts.
HockeyAllsvenskan is Sweden's second highest ice hockey league and functions as the step between Hockeyettan and SHL, where 14 teams meet each other four times during the regular season and conclude with playoffs and qualification rounds where the goal for the top teams is to take the step up to SHL. The series has developed into one of the country's most exciting leagues, with classic hockey locations, strong rivalries and the pursuit of a place in SHL at the centre.
The 2026/2027 season includes a mix of traditional clubs such as AIK, Södertälje SK, MoDo Hockey and Leksands IF, together with several ambitious challengers. The series is known for its high tempo, balanced matches and dramatic playoffs, where the fight for promotion to SHL is often decided in the last rounds.
AIK
Almtuna IS
BIK Karlskoga
Kalmar HC
Leksands IF
MoDo Hockey
Mora IK
Nybro Vikings IF
IK Oskarshamn
Södertälje SK
Vimmerby Hockey
Visby/Roma HK
Västerås IK
Östersunds IK
Showing TV in your business is called public viewing, which requires a special licence. This applies to hotels, restaurants, offices and event venues. Without a licence, you may not publicly show Hockeyallsvenskan, as this violates copyright law and can result in a fine.
Create memorable moments and increase engagement among both employees and customers. When you purchase a public viewing license through Binero, a TV4 Play account is included so you can show all Hockeyallsvenskan matches. Contact us today to order your license!
