"These matters always tend to take longer than planned. However, we are under no immediate time pressure, as the company is developing well just as we anticipated. We still intend to sell our share and expect to do so as planned", comments Getupdated CEO Paul Yates.
MediaAnalys has been a subsidiary to Getupdated since 2007. Getupdated has owned 51 per cent of the shares, whilst the rest has been owned by the founders of MediaAnalys. The final agreement will be subject to approval at a shareholders' meeting. The buyer is a group of investors led by two of the founders of MediaAnalys, Henrik Zobal and Marcus Beckman.