As winter slowly loosens its grip on Sweden, something bigger comes to life. The grass turns greener, the stands fill up again and the pulse rises across the country – it's time for a new season of Allsvenskan!
Expectations are sky high. The teams are ready to write new chapters, rivalries are reigniting, and every match holds the promise of magic. From the first kick-off of the season to the decisive rounds in the autumn, drama, emotions and moments that make time stand still await. The fans are the heart of the league. So whether you're standing in the stands or following every kick with your friends at your favourite pub, you're part of something bigger!
One thing is certain: Allsvenskan 2026 will deliver football at its very best.
TV4 has a sports package for companies that want to show Allsvenskan, TV4 Live Sport. It gives you the opportunity to show everything from Allsvenskan and Superettan in football, but also SHL and Hockeyallsvenskan.
Football is best enjoyed together! With viewing rights to Allsvenskan, you can attract more guests with Sweden's best football league.
Create memorable moments and increase engagement among both employees and customers. When you sign up for a public viewing licence through Binero, a TV4 Play account is included so you can show all Allsvenskan matches. Contact us today to order your licence!
Showing TV in your business is called public viewing, which requires a special licence. This applies to hotels, restaurants, offices and event venues. Without a licence, you are not permitted to show Allsvenskan in public, as this violates copyright law and may result in a penalty fee.
