TV4 has a sports package for companies that want to show Swedish sport: TV4 Live Sport.
The sports package gives you the opportunity to show everything from Allsvenskan and Superettan in football, to SHL and Hockeyallsvenskan.
The expectations are sky-high. Teams are ready to write new chapters, rivalries are revived, and every match carries the promise of magic. From the first kickoff of the season to the decisive rounds in the autumn, drama, emotions and moments that make time stand still await. The fans are the heart of the league. So whether you stand in the stands or follow every kick with your friends at your favourite pub, you are part of something bigger!
One thing is certain: Allsvenskan 2026 will deliver football at its very best.
Allsvenskan is Sweden's top football league and has been held since 1924. The league is one of the most well-attended leagues in the Nordic countries.
The 2026 season features a mix of established major clubs such as AIK, Malmö FF, IFK Göteborg, Hammarby and Djurgården, along with several smaller and newer challengers. The league is known for its competitiveness, strong supporter culture, and high attendance, with the battle for the Swedish championship, European places, and survival often going down to the final rounds.
Allsvenskan is played with home and away matches between 16 teams, where the leading team after 30 rounds becomes Swedish champions.
AIK
BK Häcken
Degerfors IF
Djurgårdens IF
GAIS
Halmstads BK
Hammarby IF
IF Brommapojkarna
IF Elfsborg
IFK Göteborg
IK Sirius
Kalmar FF
Malmö FF
Mjällby AIF
Västerås SK
Örgryte IS
Showing TV in your business is called public viewing, which requires a special licence. This applies to hotels, restaurants, offices and event venues. Without a licence, you are not allowed to show Allsvenskan publicly, as this violates copyright law and can result in a penalty fee.
Football is best enjoyed together! With viewing rights to Allsvenskan, you can attract more guests with Sweden's best football league.
Create memorable moments and increase engagement among both employees and customers. When you sign a licence for public viewing through Binero, a TV4 Play account is included so you can show all Allsvenskan matches. Contact us today to order your licence!
Here the Allsvenskan teams of the future are born. Superettan brings together 16 clubs in one of Sweden's most unpredictable and entertaining football leagues, where every point can be crucial in the chase for promotion to Allsvenskan.
With passionate supporters, close matches and drama all the way to the last round, Superettan offers some of the country's most exciting football experiences.
Superettan is Sweden's second highest football league for men and serves as the link between Allsvenskan and Ettan. The league consists of 16 teams who meet each other home and away during the season, giving 30 rounds per team. The top two teams are directly promoted to Allsvenskan, while an additional team can achieve promotion via playoffs.
The 2026 season includes several well-known Swedish football clubs with Allsvenskan history, including IFK Norrköping, Helsingborgs IF, Örebro SK and Östers IF. Superettan is known for being an even and unpredictable league where the fight for promotion and survival is often decided only during the last rounds.
Falkenbergs FF
GIF Sundsvall
Helsingborgs IF
IFK Norrköping
IFK Värnamo
IK Brage
IK Oddevold
Landskrona BoIS
Ljungskile SK
Nordic United FC
Norrby IF
Sandvikens IF
Varbergs BoIS
Örebro SK
Östers IF
Östersunds FK
Showing TV in your business is called public viewing, which requires a special licence. This applies to hotels, restaurants, offices and event venues. Without a licence, you are not allowed to show Superettan publicly, as this violates copyright law and can result in a penalty fee.
When you sign a licence for public viewing through Binero, a TV4 Play account is included so that you can show all the Superettan matches. Contact us today to order your licence!
SHL gathers Sweden's hockey elite in the pursuit of the Swedish Championship gold. High pace, sold-out arenas and strong rivalries make the league one of Europe's most attractive hockey experiences for both fans and partners.
The Swedish Hockey League is Sweden's top ice hockey league and brings together the country's premier teams in the battle for the Swedish Championship gold. The series is known for its high tempo, strong rivalries, and passionate supporter culture, where every match can be decisive for the road to the playoffs.
With some of Europe's best hockey players and sold-out arenas, the SHL offers entertainment at the absolute highest level.
IF Björklöven
Brynäs IF
Djurgårdens IF
Frölunda HC
Färjestad BK
HV71
Linköping HC
Luleå Hockey
Malmö Redhawks
Rögle BK
Skellefteå AIK
Timrå IK
Växjö Lakers HC
Örebro Hockey
Showing TV in your company is called public viewing, which requires a special license. This applies to hotels, restaurants, offices, and event venues. Without a license, you may not show SHL publicly, as this violates copyright law and can result in a penalty fee.
Create memorable moments and increase engagement among both employees and customers. When you purchase a public viewing license through Binero, a TV4 Play account is included so you can show all SHL matches. Contact us today to order your license!
HockeyAllsvenskan offers passion, rivalry and the fight for a place in the SHL. With classic hockey towns, packed stands and intense matches from first face-off to last final whistle, it is a league where every point counts.
HockeyAllsvenskan is Sweden's second highest ice hockey league and serves as the step between Hockeyettan and SHL, where 14 teams face each other four times during the regular season, concluding with playoffs and qualification games where the goal for the top teams is to advance to SHL. The league has developed into one of the country's most exciting leagues, featuring classic hockey towns, strong rivalries, and the pursuit of a place in SHL at its core.
The 2026/2027 season includes a mix of traditional clubs such as AIK, Södertälje SK, MoDo Hockey, and Leksands IF, along with several ambitious challengers. The league is known for its high tempo, close matches, and dramatic playoffs, where the fight for promotion to SHL is often decided in the last rounds.
AIK
Almtuna IS
BIK Karlskoga
Kalmar HC
Leksands IF
MoDo Hockey
Mora IK
Nybro Vikings IF
IK Oskarshamn
Södertälje SK
Vimmerby Hockey
Visby/Roma HK
Västerås IK
Östersunds IK
Showing TV in your company is called public viewing, which requires a special licence. This applies to hotels, restaurants, offices and event venues. Without a licence, you are not allowed to show Hockeyallsvenskan publicly, as this violates copyright law and can result in a penalty fee.
Create memorable moments and increase engagement among both employees and customers. When you sign a licence for public viewing through Binero, a TV4 Play account is included so you can show all Hockeyallsvenskan matches. Contact us today to order your licence!
