Reflection of Gress Messen 2026

A growing demand for modern, digital solutions

Gress Messen 2026 once again brought together suppliers, members, and decision‑makers from across the hospitality and service industries. Held at NOVA Spektrum in Lillestrøm on 15 January, the annual trade fair organised by Gress Gruppen AS served as a key meeting place for inspiration, dialogue, and collaboration.

For Binero, this year’s event clearly confirmed a growing demand for modern, reliable, and cost‑effective digital solutions within hospitality environments - particularly around TV, streaming, media distribution, and network infrastructure. The conversations we had during the fair provided valuable insights into how technology is shaping guest experiences and operational efficiency across hotels, restaurants, bars, care homes, and shared public spaces.

Strong engagement from the hospitality sector

Our overall reflection after Gress Messen 2026 is very positive. We met with a wide range of knowledgeable and curious participants - from established hospitality operators to new players entering the market.

Many discussions centred on how digital infrastructure can support:

• Better guest experiences
• Simpler daily operations for staff
• Smooth content delivery across different types of venues

At the Binero booth, we showcased our connected services, with a clear focus on TV solutions, streaming, networks, and media distribution tailored for hospitality environments.

What connected service is best suitable for your business?

Key questions, needs, and challenges we encountered

Throughout the fair, we had in‑depth conversations with hospitality suppliers, exhibitors, and members. These discussions highlighted several recurring themes and challenges faced by hospitality businesses today.

Recurring topics from the conversations included:

• Hospitality TV and media distribution, including flexible channel offerings and streaming solutions such as EzyStream
• The need for modern, cost‑efficient technology that is easy to manage across multiple locations
• High interest in public viewing and network stability for restaurants, bars, and shared spaces
• Strong engagement around Binero’s acquisition of Hibox, which received very positive feedback from attendees.

Together, these insights reinforce a clear trend: hospitality businesses are looking for scalable digital solutions that improve both guest satisfaction and internal workflows. There is also an increased demand for all solutions provided by a single supplier, which is something we at Binero strive to deliver at all times.

EzyStream - streaming and media distribution for hospitality

One of the most discussed solutions at Gress Messen 2026 was EzyStream, our own streaming platform designed for professional environments.

Many hospitality operators showed strong interest in how EzyStream supports:

• Flexible TV and media distribution across hotels, restaurants, bars, and care homes
• Centralised management of content for guest rooms, dining areas, lounges, and public spaces
• A reliable and compliant alternative to consumer streaming solutions

The feedback we received confirms that TV and streaming are no longer secondary services in hospitality, they are a core part of the overall guest experience.

Strengthened digital offering through Hibox

Another key topic at the fair was Binero’s acquisition of Hibox, which attracted significant attention and positive responses.

During discussions, we shared insights into how Hibox’s communication and coordination platform complements Binero’s existing digital infrastructure. Combined with Binero’s Swedish data centre solutions and technical expertise, this integration creates new opportunities for digitalisation in both hospitality and healthcare environments.

For hospitality businesses, this means improved internal communication, better coordination between teams, and a stronger foundation for digital guest services.

Learn about Hibox

Looking ahead - technology as a hospitality enabler

Our reflection after Gress Messen 2026 is clear: the hospitality sector is accelerating its digital transformation. From TV and media distribution to streaming, networks, and communication platforms, technology is becoming a strategic enabler rather than just an operational tool.

At Binero, we see a strong alignment between these needs and our mission to deliver secure, sustainable, and hospitality‑focused digital solutions. The conversations at Gress Messen confirmed that solutions like EzyStream, robust network infrastructure, and integrated platforms such as Hibox’s play a crucial role in shaping the future of guest and staff experiences.

We look forward to continuing these discussions and supporting hospitality operators with technology that truly makes a difference.