With the use of AI, 5G and the transition to the cloud, enormous volumes of data are now being handled in various cloud platforms. This is a prerequisite for digitalisation and benefits individuals, businesses and society. But it also has a much greater impact on our climate than many people realise. The world's data centres
currently have a climate impact on a par with the entire global aviation industry.
Nevertheless, it is not a given that companies will demand sustainable production when procuring cloud services and IT infrastructure.
In order to truly achieve change in the industry, customers must now impose stricter sustainability requirements when procuring cloud and infrastructure services. The possibility of achieving the EU's goal of climate-neutral production of digital services by 2030 cannot depend on the willingness of a few players, but must become as obvious a requirement in procurement as technical evaluation is.
100 per cent fossil-free data and applications
In recent years, cloud company Binero has focused heavily on reducing its climate impact, and last year its facility north of Stockholm became the first data centre in the world to receive the international Fossil Free Data Centre environmental certification.
We find that many companies are not yet aware that their choice of cloud service provider can also represent a significant step forward in terms of the company's sustainability efforts. By choosing a climate-certified provider, rather than those that primarily prioritise rapid expansion, they can reduce both their carbon footprint and their energy consumption.
Local cloud – faster, lower cost and EU-compliant
Choosing sustainability does not mean you have to compromise on performance or price.
On the contrary, we see examples of customers who, when moving from a global cloud to our Swedish cloud platform, get a 30% faster cloud at 30% lower cost – and what's more, it's 100% fossil-free with market-leading minimum levels of energy consumption. Today, there is no conflict between technology, price and sustainability.
Swedish industry players are generally well ahead in their climate work, and there are more sustainability benefits for both individuals and society in using a local player.
Only cloud service providers based in Europe can guarantee their customers privacy and data protection under European law and the GDPR. When you choose a Swedish cloud platform, you are also supporting a growing new Swedish industry, which is also important for our digital sovereignty.
