Did you know that your guests are more likely to return to your hotel if you offer Netflix streaming on the TVs in the hotel rooms?
According to a survey*, as many as 25% of guests would return to the same hotel if they could access their Netflix account on their hotel TV.
Since guests are likely to have their own account, being able to stream their favourites directly from their hotel room contributes to a real ‘home away from home’ experience.
Have you heard of Return on Experience?
When selecting televisions for a hotel, return on investment (ROI) has always been an important factor given the high installation cost. Now, return on experience (ROX), an aspect that has been considered a softer metric until now, is becoming increasingly important.
Today's guests expect more from their hotel experience
They are increasingly driven by access to technology and a need for adaptation – whether at check-in, in the hotel bar and restaurants, at events, in conference rooms or in hotel rooms. That is why it is now crucial for hotels to adapt these experiences not only to make their guests feel at home, but also to keep them coming back.
By providing access to smooth streaming, apps and a tailored experience, the technology behind your hotel TV is the key to achieving a higher Return on Experience at your hotel. For hotel owners, it is also an opportunity to increase interaction with guests and offer relevant services such as spa treatments, room service and restaurant bookings.
Technology that enhances the experience
It goes without saying that the overall customer experience is important to guests when they make a booking – but what is it that makes the experience truly exceptional?
Having access to streaming services has proven to be an increasingly important factor for guests when choosing a hotel. Netflix is used globally by over 220 million paid subscribers, and according to the survey*, 82% of hotel guests already have a Netflix account. Giving these guests the opportunity to stream their favourite services and apps on a large screen, either integrated as a feature on the hotel TV or via Chromecast, can therefore immediately enhance the entire hotel experience.
What are the benefits of Return on Experience?
Many factors play a role in providing hotel guests with a good experience. The ROX metric makes it possible to identify what generates repeat visits.
Learning to measure this correctly has advantages for both hotel owners and their guests. These include:
- Satisfied customers provide positive feedback ratings and improved social media exposure.
- More repeat customers provide better brand experiences, resulting in greater loyalty and more return visits to your hotel.
- Increased revenue from value-added services provides the opportunity to raise room rates as a result of improved experiences.
Return visits thanks to the right TV solution
Regardless of the type of trip your hotel guest is on – family holiday, business trip, or staycation – access to streaming services is crucial for guests to choose to return in the future.
That's why we offer TV solutions that allow guests to easily connect to apps and use subscription services ranging from Disney+ to Netflix, Spotify or YouTube in the best quality and high definition.
Give your guests an experience they will want to return to and turn guest visits into repeat visits!
